AA Insurance NZ’s first general insurer to take Pride Pledge

In a first for New Zealand general insurers, AA Insurance is delighted to announce it has taken the Pride Pledge.

The Pride Pledge is a values-based commitment the insurer is making to amplify safety, visibility, and inclusion for rainbow communities, both internally and externally.

“As a business, we’re focused on earning trust through the support we provide our customers. The Pride Pledge is about growing awareness and understanding. It’s a natural fit with our commitment to supporting and empowering our people,” says Stephen Grey, Talent Acquisition Consultant at AA Insurance and rAAInbow Employee Action Group Lead.

To date, people leaders at AA Insurance have participated in Pride Pledge training and planning is underway to expand Rainbow learning and resources across the business.

The company’s digital team has worked with rAAInbow to integrate key inclusion elements such as gender expression and inclusive pronouns into planning for upcoming programmes of work.

“I’m delighted to see AA Insurance’s growing commitment and work towards Rainbow inclusion,” says Martin King, Pride Pledge Director.

“We see the Pledge as active and ongoing. Rainbow inclusion isn’t so much a destination as it is about a continuous journey. We’re looking forward to working together so AA Insurance is supported with additional training and practical advice to ensure progress is meaningful.”

AA Insurance joins other organisations pledging to raise Rainbow community awareness, visibility and inclusion, including Fletcher Building, PWC, Southern Cross Healthcare, Auckland Transport, Air New Zealand and Kiwibank.

About AA Insurance

AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.

We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 14 years running, named Canstar’s 2023 Home and Contents Insurer of the Year, 2023-2024 Canstar Outstanding Value for Home and Contents, 2024 Outstanding Value Car Insurance and their inaugural most Satisfied Customers Car Insurance Claims award. We are currently ranked 6th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015) and placed fourth in the 2024 Kantar Customer Leadership Index.

Find out more at www.aainsurance.co.nz

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