AA Insurance NZ’s first general insurer to take Pride Pledge

In a first for New Zealand general insurers, AA Insurance is delighted to announce it has taken the Pride Pledge.

The Pride Pledge is a values-based commitment the insurer is making to amplify safety, visibility, and inclusion for rainbow communities, both internally and externally.

“As a business, we’re focused on earning trust through the support we provide our customers. The Pride Pledge is about growing awareness and understanding. It’s a natural fit with our commitment to supporting and empowering our people,” says Stephen Grey, Talent Acquisition Consultant at AA Insurance and rAAInbow Employee Action Group Lead.

To date, people leaders at AA Insurance have participated in Pride Pledge training and planning is underway to expand Rainbow learning and resources across the business.

The company’s digital team has worked with rAAInbow to integrate key inclusion elements such as gender expression and inclusive pronouns into planning for upcoming programmes of work.

“I’m delighted to see AA Insurance’s growing commitment and work towards Rainbow inclusion,” says Martin King, Pride Pledge Director.

“We see the Pledge as active and ongoing. Rainbow inclusion isn’t so much a destination as it is about a continuous journey. We’re looking forward to working together so AA Insurance is supported with additional training and practical advice to ensure progress is meaningful.”

AA Insurance joins other organisations pledging to raise Rainbow community awareness, visibility and inclusion, including Fletcher Building, PWC, Southern Cross Healthcare, Auckland Transport, Air New Zealand and Kiwibank.

About AA Insurance

AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.

We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. Standard and Poor's (Australia) Pty Ltd has given us an Insurer Financial Strength Rating of AA- (Very Strong).

We are consistently recognised in industry awards and honours. This includes being voted the Reader's Digest Most Trusted General Insurer for 14 years running, named Canstar's 2023-2024 Outstanding Value Award winner for Home and Contents insurance and ranked 6th among 50 of New Zealand's top consumer-facing corporates in the Kantar Corporate Reputation Index in 2024.

Find out more at www.aainsurance.co.nz

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