Auckland, 14 September 2018 – Collaboration has paid off for AA Insurance and the AA. Last night the partners took the Supreme Award at the annual TVNZ-NZ Marketing Awards for their AA Home Response campaign.
AA Home Response, which connects customers with AA Home tradespeople, 24/7, 365 days a year, was determined the smartest piece of marketing thinking for the year from among 12 of the New Zealand’s biggest brands including Air New Zealand, The Warehouse, Genesis and NZME.
“This is a great outcome from some great collaboration between likeminded partners,” says Richard Park, Head of Marketing and Distribution, AA Insurance. “We’re both dedicated to looking after our customers, and this shows in the connection we’ve made through our campaign and the great feedback we’ve had from those who have used the service.
“I’m extremely proud of the way the teams from AA Insurance, AA and our partners have brought AA Home to life, and this award recognises all their hard work.”
After launching in the Auckland region this February, AA Home Response is making its way down the country, with Kiwis in Waikato, Bay of Plenty and Hawkes Bay able to access the service from this month.
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. Standard and Poor's (Australia) Pty Ltd has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours. This includes being voted the Reader's Digest Most Trusted General Insurer for 14 years running, named Canstar's 2023-2024 Outstanding Value Award winner for Home and Contents insurance and ranked 6th among 50 of New Zealand's top consumer-facing corporates in the Kantar Corporate Reputation Index in 2024.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
mediacontact@aainsurance.co.nz
