Auckland, 27 April 2022 – Kiwi consumers have voted AA Insurance the Reader’s Digest Most Trusted General Insurer for the 12th consecutive year.
“We’re honoured that AA Insurance is one of only four brands to have earned this recognition,” says Richard Park, AA Insurance’s GM of Marketing, Product and Pricing. “We are in great company alongside well-known brands Whittaker’s, Sanitarium and Dettol.”
Now in its 23rd year, the annual Reader’s Digest Survey looks at 70 categories of products and services across a broad range of industries, uncovering Kiwis attitudes and views on the most trustworthy brands. Over 1,700 New Zealanders selected three of their most trusted brands for each category and rated those brands on the 1-10 scale for trust. AA Insurance was voted number one for its general insurance of car, home, and contents.
According to Reader’s Digest, being voted a Trusted Brand enhances a brand’s status and assures consumers they are choosing a reputable brand. A 2020 consumer shopping habit study conducted by Catalyst Research showed 87% of consumers found the Trusted Brand Emblem positively impacted their buying decisions.
“To be voted New Zealand’s most trusted general insurer 12 years in row is a testament to the hard mahi and dedication of all our people, even during these difficult times,” says Richard. “For us, it’s about holding true to our core principles and values, always being there for our customers, and being focused on doing the right thing for them.”
About AA Insurance
AA Insurance is an independently operated, New Zealand-based joint venture between the New Zealand Automobile Association Limited (NZAA) and Vero Insurance New Zealand Limited (VINZL). Since 1994 we have demonstrated trusted expertise in home, contents and car insurance in New Zealand, and in 2018 introduced commercial small business insurance. We underwrite our own policies and sell direct to New Zealanders. Our 1000+ employees look after 500,000+ customers with more than 1,000,000 policies.
We proudly partner with Variety New Zealand – the Children’s Charity (as the lead partner of its Beds for Kids programme), Student Volunteer Army and support grassroot school sports via our Big Little Sponsorship sports grant in partnership with Eden Park. We are consistently recognised in industry awards and honours, including being voted the Reader’s Digest Most Trusted General Insurer for 14 years running, named Canstar’s 2023 Home and Contents Insurer of the Year, 2023-2024 Canstar Outstanding Value for Home and Contents, 2024 Outstanding Value Car Insurance and their inaugural most Satisfied Customers Car Insurance Claims award. We are currently ranked 6th amongst 100 of New Zealand’s most successful companies in the Kantar Corporate Reputation Index (since 2015) and placed fourth in the 2024 Kantar Customer Leadership Index.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
mediacontact@aainsurance.co.nz