Auckland, 05 October 2020 – AA Insurance has taken gold at the 2020 APAC Effie Awards in the David vs Goliath category for the incredible results achieved in the first year of its Live A Little Freer campaign.
The award ceremony took place virtually to an audience of marketing and communications practitioners from across the Asia-Pacific region on 24 and 25 September, in celebration of the best in marketing excellence.
This year 122 finalists from 12 territories contended for top honours, with winners being chosen by an international jury of agency and client representatives.
“We are proud to win this award for a very successful and effective campaign,” says AA Insurance’s GM of Marketing, Richard Park. “Our marketing team worked hard on Live a Little Freer with our agency DDB Group Aotearoa, to encapsulate the vision of the company, which is all about looking after our customers, so they’re freed up to live their own lives, without worrying about insurance.
“Using a different approach and a little humour, customers could easily see they were covered for life’s accidents like over-zealous parking, weathering a storm or dancing over white carpet with red wine,” he says.
About AA Insurance
AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.
We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. Standard and Poor's (Australia) Pty Ltd has given us an Insurer Financial Strength Rating of AA- (Very Strong).
We are consistently recognised in industry awards and honours. This includes being voted the Reader's Digest Most Trusted General Insurer for 14 years running, named Canstar's 2023-2024 Outstanding Value Award winner for Home and Contents insurance and ranked 6th among 50 of New Zealand's top consumer-facing corporates in the Kantar Corporate Reputation Index in 2024.
Find out more at www.aainsurance.co.nz
For more information please contact:
AA Insurance Media Team
mediacontact@aainsurance.co.nz
