Most trusted general insurer for the past 11 years

Awards ceremony with staff

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Auckland, 26 April 2021 – Kiwis have voted AA Insurance the Reader’s Digest Most Trusted General Insurer for the 11th year in a row.

The general insurer is one of only four brands to have earnt this length of recognition, and is in good company alongside Whittaker’s, Sanitarium and Dettol.

Now in its 22nd year, the annual Reader’s Digest Survey looks at 72 categories of products and services across a broad range of industries. Over 1,800 New Zealanders selected three of their most trusted brands for each category and rated those brands on the 1-10 scale for trust. AA Insurance was voted the top for its general insurance of car, home and contents, beating its own trust score from the previous year.

“To be voted New Zealand’s most trusted general insurer is a testament to the hard work of all our people and their dedication to backing up our promises,” says Richard Park, AA Insurance’s GM of Marketing, Product and Pricing. “For us, it’s about holding true to our core principles and values, like doing the right thing for customers time and time again.

“We’re honoured and delighted for this recognition – 11 consecutive years is a particularly special achievement and we couldn’t be prouder.”

About AA Insurance

AA Insurance is a New Zealand-based joint venture between Vero Insurance New Zealand Limited and the New Zealand Automobile Association Limited ('NZAA'). Vero is owned by Suncorp Group Limited, a listed Australian company. NZAA is an incorporated society that is governed by a National Council and Board. Since 1994 we have provided home, contents and car insurance in New Zealand and in 2018 we introduced small business insurance.

We underwrite our own policies and sell direct to New Zealanders. Our New Zealand-based teams looks after 560,000+ customers with more than 1,100,000 policies. Standard and Poor's (Australia) Pty Ltd has given us an Insurer Financial Strength Rating of AA- (Very Strong).

We are consistently recognised in industry awards and honours. This includes being voted the Reader's Digest Most Trusted General Insurer for 14 years running, named Canstar's 2023-2024 Outstanding Value Award winner for Home and Contents insurance and ranked 6th among 50 of New Zealand's top consumer-facing corporates in the Kantar Corporate Reputation Index in 2024.

Find out more at www.aainsurance.co.nz

For more information please contact:
AA Insurance Media Team
mediacontact@aainsurance.co.nz